About mytaxi


A story that became a revolution

mytaxi was founded by Niclaus Mewes (CEO) and Sven Külper in june 2009. With mytaxi they guided the taxi market to the 21th century and redefined it completely.

The concept lives from the idea to build up a direct connection between taxi driver and passenger to offer a modern alternative for the ordering process.

The app especially developed for this matter (iOS, Android, WP7, BlackBerry) were sold over 10 million times up to now and is available in more than 40 cities with over 45.000 connected taxis.

 Since September 2014  mytaxi is a 100 percent subcompany of moovel GmbH (Daimler AG). This represents a groundbreaking next step to the vision to be Europe´s largest and most successful taxi-app.

Our history

  • June 2009: Foundation of mytaxi
  • Until May 2011: Launch of mytaxi in 6 german major cities
  • August 2011: mytaxi Vienna as first international market
  • 2011/12: Launch Barcelona and Warsaw
  • July 2012: Implementation of Mobile Payment
  • October 2012: Launch Madrid
  • March 2013:  Enlargement of Mobile Payment
  • August 2013: Launch mytaxi Delivery
  • February 2014: New pricing model
  • September 2014: 100 percent takeover by moovel GmbH (Daimler AG)
  • April 2015: Launch Valencia, Sevilla and Milano

Our datas and facts

With 40 percent share in the market every second taxi is part of mytaxi by now. Mytaxi was not only the first taxi app worldwide but is also the market leader in taxi apps with 45000 connected cars and 10 million downloads. Mytaxi is meanwhile available in more than 40 cities in Germany and also international in Vienna, Graz, Barcelona, Madrid, Valencia, Sevilla, Milano and Warsaw.

  • Business name: (mytaxi) Intelligent Apps GmbH
  • Foundation: June 2009
  • Headquarter: Hamburg
  • Management board: Niclaus Mewes (CEO & founder)
  • Employees: by now more than 200 employees
  • Offices: Hamburg, Berlin, Munich, Stuttgart, Frankfurt, Cologne, Vienna, Barcelona, Madrid, Valencia, Sevilla, Milano and Warsaw
  • Parent Company: moovel GmbH (Daimler AG)

Our products

The Taxi-App

The first taxi app which makes it possible to order, pay and rate a taxi.

Our successes

  • Vision Award 2011 „Best App“
  • Code_n Award 2012
  • Mobile Tech Awards 2012 „Best iOS App“
  • Innovations-Award-IT 2012
  • Lead Awards 2012 „Webservice of the year“
  • Winner of App Circus Online Competition
  • „App of the year“,  priced by App Store the best of 2012
  • „Innovation of the year 2013“, priced by FOCUS Digital Star at DLD
  • „Best German Startup 2013“, priced by „The Europas“